We make quick and intuitive decisions which ultimately get rationalised and modified over time. However, those first impressions are really important. They bias everything else. It is the basis of speed dating. What happens when you sit opposite somebody for the first time and have just a few minutes to get to know them? You start by looking at your date. You weigh them up. You look at their eyes — are they smiling? You look at their clothes — do they sit comfortably on them?
Can Speed Dating Help Market Researchers?
The dating world is a scary and complicated place, full of poorly written online profiles, ghosting after an awkward first date and friends kindly dropping off copies of “He’s Just Not That Into You. In an effort to find love, some singles even try the speed dating route, because hey, at least if it’s going to be a bad date, it’ll only last three minutes, right? And when you think about it long enough, you realize marketing is a lot like speed dating.
We can help you start your own sucessful speed dating business using our world and event management system is the biggest barrier to entry to our market.
We are now going to take some time to review the feedback and shape the event. More details coming soon. Last week we introduced a new initiative: Agency Speed Dating. In the age of Covid and social distancing, this is our attempt to bring businesses together by bridging the gap resulting from our current inability to have face-to-face meetings. We have been blown away by the response from agencies so far, with over 80 agencies already expressing their interest in taking part.
We thank those brands who have got in touch so far, but we’re now putting a further call out for brands to take up the opportunity. If you’re a senior representative in a marketing role at a Northern brand, this is your opportunity to size up the field and to see the expertise available to meet your particular brief.
Introducing Speed Marketing: Helping startups with their growth, face to face
Do event want to start a how dating business? If YES, here is a complete guide to starting a speed dating business with NO money and no experience. We also took it further by analyzing and drafting a sample speed dating service marketing plan backed up by actionable guerrilla marketing ideas for speed dating companies. If you plan good people skills, are able to foster relationships and have good business acumen, then starting a speed dating dating might just be the perfect business for you.
Speed dating events can provide you with significant earnings while performing a public service for lonely hearts. While marketing the event certainly plays a role in drawing paying participants, the location of the event is equally important to your success. It must be accessible, preferably trendy and well-known to your target audience. Like any marketing campaign, you need to point out the benefits the venue receives by allowing you to use it for your speed dating event.
The most obvious is revenue the owner receives from serving food and drinks to your guests. As the host of the speed dating event, you typically earn your profits through entrance fees paid by the singles who come to the event looking for a date. In addition to the direct revenue, the venue receives free publicity through your own marketing efforts as well as an introduction to many of your guests who haven’t visited the venue previously. Putting your requirements up front in your marketing letter gives venue owners the ability to seriously consider your request to use their facility for your event.
ADM President Kicks Off Inaugural U.S. “DSO Speed Dating” Event
So we put our thinking caps on and came up with a plan. I wanted to spread the GrowthMentor magic to local businesses. I wanted local people to get some value out of this awesome platform that we have built. I wanted to help them grow. I figured it would be easier than trying to get their attention online, to just literally show them how it works in a physical location. I say this as an online marketer.
Sound familiar? It’s a little like speed dating, where you only have a few minutes to get your “date” interested without coming off too desperate.
Be sure to make an event page on facebook and invite everyone to your event, even if they are not single! Speed dating stands out, so if they know someone single, your event information will likely be passed on. Be sure to use your own hashtag for your event branding with something catchy like idatewithspeed. Be sure to use Instagram, Twitter, and even YouTube to help promote your event.
Believe it or not, passing out flyers is a great way to promote your event. What our team really likes about the old school way of promoting passing out postcard flyers is that it can also become social. For everyone who you interact with, ask them to say something on camera. Do an impromptu interview, asking people why they are single or would they attend a speed dating event. This will give you great feedback, more marketing material, and a reinforced way to get your event heard about in city.
Believe it or not inviting singles that you actually know or a close friend knows is one of the best ways to get the word out about your events. People who know you will automatically trust you, normally. Once the word is out in your social circle the word will spread. Since people talk, especially about dating and relationships, your name and event is likely to be a topic.
Speed Dating committee
All in one afternoon! Best of all, these events are free for brands to attend. Held at famous venues, you will spend the afternoon in your own private area. Ingenuity has a network like no other, and this includes partnership professionals in the brand marketing world. How They Work Held at famous venues, you will spend the afternoon in your own private area. Expand your supplier knowledge and get better results.
For singles looking to meet a special person without the help of social media, speed dating events could hold the answer. Attendees embark on a number of quick-fire encounters and a bell or buzzer rings when each timed date has come to an end. Participants progress from one table to the next, until everyone has had a chance to meet each other. To get a sense of the kinds of speed dating events there are , you can search the Eventbrite platform.
Speed dating event organisers should always be clear about who their event is for by giving a suggested age range and sexual orientation — for example, is the event for men to meet women, for men to meet men, and so on. Once all of the dates have taken place, participants can select the people they would like to meet again either confidentially on the night via a form or later via a website.
First of all, think about how long you want to give participants to get to know each other — the length of each speed date will vary depending on the organiser, although the norm is usually between three and eight minutes. Multiply the number of minutes by the number of dates that will take place and add on time at the start for everyone to arrive and take their places and time at the end for people to think about who they might like to see again.
First stop: secure a venue. Restaurants and bars tend to work really well as do other sociable spaces, such as coffee shops, student unions and co-working hubs. Your event could introduce a large number of potential new customers to the venue, and they will be spending money there during the event on drinks and snacks, so use this as bargaining power to negotiate a discount on the hire cost or even secure a venue for free.
Swipe Right: 3 Lessons Marketers Can Learn from Speed Dating
If anyone wants to learn more, they can always follow up. Niki Shokar, the digital assistant brand manager at Pizza Hut UK and Ireland, said she was sceptical about the event at first but found it very insightful once she got talking to the startups. Laurence Hilton, the head of omni channel at British Gas, said that the event helped him pick up different ways of thinking about the audience, as well as new ways of targeting people.
Now marketers need to have skills more akin to a speed dater – attracting and persuading in a few seconds. In this paper, we summarize how the.
Ingenuity are a new business consultancy — they help agencies to find brands and brands to find agencies. They do this by running speed dating events, as well as providing more personalised consultancy services such as lead generation, content creation and PR. Having already designed and built their previous website several years prior, and having watched their business grow and expand into new markets since, we were asked to design and build their new website to communicate their full range of services.
Previously, the Ingenuity brand consisted of muted colours and dated illustrations to represent each service offering, hampering their ability to stand out from the crowd as a leader in their field. As part of the new project, we gave Ingenuity a fresh new look with an updated logo and colour palette, switching from illustrations to a modern photomontage style. Without embarking on a complete re-branding project, the logo was evolved from the original illustrative design to a more professional and impactful version.
The colour pairings used across the site are unique per service, so users begin to associate certain colours with certain sections of the site and are quickly able to orientate themselves. This template was created to cover a range of content types, from testimonials and accordions to tabbed content and events listings. For the mobile and tablet versions of the site we chose to strip back some of the complexity while at the same time keeping a consistent style and introducing some advanced but simple navigational and UI touches.
The events feature progressive new UI patterns including proximity activated animated buttons and custom multi coloured maps. Alongside their events service, Ingenuity also offer exclusive access to a subscription based private members portal, where agencies can be the first to hear about new business opportunities and keep up to speed on the movers and shakers and latest trends in their industry. To support the launch of the new website, we also designed and developed the restricted membership portal as an extension of the project.
Marketing a ‘Speed Dating’ business?
This process focusses on the upfront part of a pitch, the investigation of the agency marketplace, effectively replacing the chemistry meetings. It enables a client to meet multiple, often different types of agencies in one go, in a short space of time to get a feel for the differing offers and services. Example : influencer marketing: there are lots of different avenues to access influencers: agencies; platforms; social talent agents etc and a client may want to meet a selection — this is the ideal format for this approach.
Even if the longlist contains an eclectic mix of agencies of different shapes, sizes and backgrounds, it is still very important that you ensure the right agencies appear on the long list, agencies must have the right skills and capabilities. Working with a specialist to produce this list will be helpful.
Erica Bizzari, content marketing manager, Paychex Businesses are publishing more content than ever. According to Content Marketing Institute’s B2C.
The Speed Dating Event is a recruitment event dating back to and is our biggest recruitment event of the year. The goals are to give students the opportunity to get to know companies and also have the chance to end up with internship or traineeship opportunities. The committee is responsible for selecting a theme, acquisition of companies, promoting the event, finding sponsors and selecting a beautiful location.
The event also includes relevant and challenging workshops as well as additional networking possibilities through both a lunch and a closing drink. Do you want to join this committee in ? Among the responsibilities of a chairman are scheduling and leading committee meetings, monitoring the tasks of each individual committee member and the overall planning processes.